It confirmed something I have suspected. People, particularly in business, crave statistics. They need measurement. They like the confirmation of bar graphs and flow charts.
But what they remember are people's stories. People stories stay with them longer than do pie charts. People's stories inspire others to change, to innovate and to disrupt. There may be comfort in numbers, but there is inspiration in story telling.
(From Shel Israel, of Naked Conversations fame.)